Independent Film Bucks the Odds
Budget: $30,000,000 (estimated)
Opening Weekend: $19,828,687 (USA) (18 April 2010) (3065 Screens)
Gross: $48,043,505 (USA) (27 June 2010)
“All the studios said no to it,” director Matthew Vaughn told Reuters.
So, the “Layer Cake” director raised the $35 million he needed from private investors and reached his target only weeks before the first signs of 2008’s financial market meltdown.
Backed by private funding, Vaughn added some star appeal by hiring comic fan Cage, and Brad Pitt’s Plan B Entertainment signed up as a co-producer with Vaughn’s Marv Films.
Mini-major studio Lions Gate, which released Oscar winner “Crash” and nominee “Precious: Based On the Novel ‘Push’ by Sapphire,” smelled a hit and acquired U.S. distribution rights for a mere $15 million
The “Kick-Ass” Facebook page enjoys over 150,000 “fans”.