Hollywood offers films at home within weeks of cinema release

Josh Halliday guardian.co.uk, Friday 1 April 2011

Film-lovers in the US could watch new releases eight weeks after their cinema debut under video on demand (VoD) plans that seriously threaten the exclusivity enjoyed by cinema chains.

Four of the six Hollywood film studios – Universal, Sony, Warner Bros and Fox – this month begin to offer films to rent on satellite TV for $30 (£18) for two to three days. Sony’s Just Go With It, a comedy featuring Adam Sandler, will make history as one of the first films to be offered on the new on-demand service.


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