The CEO of Mark Zuckerberg, not content with the already awesome success of Facebook is looking to cement the brand’s place in the internet power list by offering tie ins with a whole host of companies.
Spotify, Deezer, Hulu and Yahoo have all added apps to Facebook offering users instant free access to their sites in the hope that the user will then subscribe after their free trial. It is a clear example of brands working in synergy. It temains to be seen who will profit from these relationships the most though!
Eighteen months ago, Facebook launched the ‘like’ button which helped advertise many products, now ‘listen’, ‘watch’ and ‘read’ buttons will be available. This could be revolutionary, not only is Facebook encouraging you to use the site as a ‘hub’ for all entertainment, it also will track your behaviour for all your ‘friends’ to see.
Check out http://www.facebook.com/about/timeline to see the changes that are going to take place.