AS Institutions and Audiences Essay Structure

Please prepare for the following essa, due Monday 16th:

Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen area

Introduction:

– Introduce your case study – Disney’s place within the film industry

– Background information about Disney – conglomerate etc – why conglomerates are often viewed with suspicion

– Background information about Pixar and identify that you are particularly interested in the merger because of the possible positive and negative consequences for Pixar

– Aim of the essay – to answer: what are the advantages of being a conglomerate? Why conglomerate domination can be problematic for independent companies; to explore whether the merger has benefited Disney or Pixar most

Part one: conglomerate power

Disney is the second most powerful media conglomerate in the world – discuss the implications of this for Walt Disney Animation – how does being a conglomerate help the production and exchange of their film products? Why is this power problematic for competitors?

Part two: How has Disney profit from the relationship with Pixar?

Part three: How has Pixar profitted from the relationship with Disney?

Conclusion: What does the relationship mean for the film industry? Is it a good or bad thing?

dumbing down debate

monopoly debate

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