Please prepare for the following essa, due Monday 16th:
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen area
– Introduce your case study – Disney’s place within the film industry
– Background information about Disney – conglomerate etc – why conglomerates are often viewed with suspicion
– Background information about Pixar and identify that you are particularly interested in the merger because of the possible positive and negative consequences for Pixar
– Aim of the essay – to answer: what are the advantages of being a conglomerate? Why conglomerate domination can be problematic for independent companies; to explore whether the merger has benefited Disney or Pixar most
Part one: conglomerate power
Disney is the second most powerful media conglomerate in the world – discuss the implications of this for Walt Disney Animation – how does being a conglomerate help the production and exchange of their film products? Why is this power problematic for competitors?
Part two: How has Disney profit from the relationship with Pixar?
Part three: How has Pixar profitted from the relationship with Disney?
Conclusion: What does the relationship mean for the film industry? Is it a good or bad thing?
dumbing down debate