In class we have started to learn some of the key ideas of audience analysis.
For your homework, you need to select a music video of your choice and answer the following questions in a formal and detailed way, always giving examples from the media text. Head your work with the date, the title – music video audience textual analysis:
- What is the primary target audience for the video?
- How do you know this? Refer to the mise en scene (costume, props, camera shots, special effects, camera angles), the storyline and the way the characters are represented (shown/portrayed)
- What other audiences might be targeted by this video? Explain how and why.
- Why might audiences be attracted to this music video? Refer to audience pleasures – sensory, cognitive, emotional, guilty, cathartic
Aim for at least one and a half pages.