AS Audiences and Institutions H/W

In class we have begun to explore some of the issues concerning Disney and its status as a conglomerate. A conglomerate can be defined as:

A large corporation formed by the merging of separate and diverse institutions.

For your case study, explore the institutions involved with the production, distribution and marketing of the film.

For example, Aladdin (1992) was produced by Walt Disney Pictures and distributed by Buena Vista and Walt Disney Home Pictures. Thus, almost the entire film was delivered in house thanks to vertical integration. Therefore, for this research I would find out how Buena Vista and Walt Disney started and why. What do the institutions deal with? How have they developed through the years. Who are their competitors?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s