AS Audiences and Institutions H/W

In class we have begun to explore some of the issues concerning Disney and its status as a conglomerate. A conglomerate can be defined as:

A large corporation formed by the merging of separate and diverse institutions.

For your case study, explore the institutions involved with the production, distribution and marketing of the film.

For example, Aladdin (1992) was produced by Walt Disney Pictures and distributed by Buena Vista and Walt Disney Home Pictures. Thus, almost the entire film was delivered in house thanks to vertical integration. Therefore, for this research I would find out how Buena Vista and Walt Disney started and why. What do the institutions deal with? How have they developed through the years. Who are their competitors?

http://www.imdb.com/title/tt0103639/companycredits?ref_=tt_dt_co

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