Branding Identity article questions
Read the article (h_w_Branding identity) and answer the following questions:
- Why did Steve Jobs choose Disney?
- Identify two ways Disney helped Pixar establish their institution.
- What was the original revenue ‘split’ between Pixar and Disney?
- Why did religious conservatives attack Disney?
- How did Roy Disney set the benchmark for being an auteur? (Page 113 – original, page 6 on pdf).
- Why are DVDs such a crucial part of the film industry? You can write a list – aim for at least five reasons.