AS Pixar branding homework

Branding Identity article questions

Read the article (h_w_Branding identity) and answer the following questions:

  1. Why did Steve Jobs choose Disney?
  2. Identify two ways Disney helped Pixar establish their institution.
  3. What was the original revenue ‘split’ between Pixar and Disney?
  4. Why did religious conservatives attack Disney?
  5. How did Roy Disney set the benchmark for being an auteur? (Page 113 – original, page 6 on pdf).
  6. Why are DVDs such a crucial part of the film industry? You can write a list – aim for at least five reasons.



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