A2: Useful theory for evaluation

Having been in email contact with a few people, I thought it might be useful to share some of the theory links I have given them. You could use these to help you evaluate the poster, magazine and radio advert:

Audience and persuasion:


https://dohacollegemediastudies.wordpress.com/tag/young-rubicams-4cs-cross-cultural-consumer-characterisation/  (randomly found my old blog from 2013!) 




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s