AS: Disney and the franchise

Image result for famous film franchises

The following article very much demonstrates the incredible commercial power of the franchise and how conglomerates are desperate to own as many of these licenses as possible. Disney now control three of the biggest franchises – the Marvel Universe, Star Wars and Pirates of the Caribbean. Not only will these franchises score massive box office returns, they will also add to the merchandising power of Disney. Due to the incredible profits these franchises have gained, the billion dollar acquisitions of Marvel, Pixar and Lucas Films for now seem like absolute bargains!



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