Y12: Paramount follows the Disney model

The following article provides an excellent explanation of how Disney has become so successful and why one of the big 6, Paramount have been unable to keep up. Here are the key points (if you don’t have time to read the article!):

  • Paramount made a $455m (£365m) loss in 2016
  • They have turrned to the former chief of Rupert Murdoch’s 20th Century Fox, Jim Gianopulos, whose releases include Fox’s biggest-ever hit Avatar and the X-Men series, to learn the lessons of its rivals
  • 6 years ago Paramount was the most successful of the big 6
  • Disney is now a template for other studios to follow due to its incredible recent successes
  • Disney has spent $15bn building a multi-genre hit machine, buying Finding Nemo and Toy Story creator Pixar, Marvel Comics’ sprawling superhero universe and Lucasfilm, maker of Star Wars and Indiana Jones
  • Universal, topped the industry in 2015 taking almost $7bn at the box office, has developed a string of franchises in-house including Fast and Furious, Jurassic Park, Despicable Me and spin-off Minions
  • Intellectual property licences are extremely important – studios need to find un-utilised IP. Converting teen books such as The Hunger Games into franchises can help maximise revenues for institutions.



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