Lighting: Watch How Lighting Changes a Face

Here’s a hypnotic video showing the importance of film lighting. Watch as this woman — yes, this is just one woman — finds her features altered as the lighting shifts around her. The plans of her face move, the vibe she projects alters, and the genre of film she’s in morphs from drama to horror to comedy. (Hat tip: Sploid at Gizmodo.)

The video, “Sparkles and Wine,” features music from the bandOpale and was directed and produced by Nacho Guzman. According to Petapixel, the video was shot “using a Canon 5D Mark II DSLR and two lenses (a Canon 24-105mm f/4 and a Samyang 35mm f/1.4). The lighting consisted of two 10×10 centimeter LED lights that were fixed to a ring and rotated around the woman’s face, as well as a string of Christmas light-style LEDs.”

On the Vimeo page, Guzman thanks “Clouzot and his amazing team for inspiring me.” He’s undoubtedly referring to this similar and amazing 1964 test footage of Romy Schneider from Clouzot’sL’Enfer. Check it out.

Why Your Film Needs a Good Gaffer: Watch How Lighting Changes a Face

A2: Useful theory for evaluation

Having been in email contact with a few people, I thought it might be useful to share some of the theory links I have given them. You could use these to help you evaluate the poster, magazine and radio advert:

Audience and persuasion:

https://en.wikipedia.org/wiki/AIDA_(marketing)

https://dohacollegemediastudies.wordpress.com/tag/young-rubicams-4cs-cross-cultural-consumer-characterisation/  (randomly found my old blog from 2013!) 

http://mediaknowall.com/gcse/advertising/advertising.php?pageID=analysis

http://kjsa2media.blogspot.co.uk/2012/04/maslows-hierarchy-of-needs.html

A2 coursework

Hi everyone,

The deadline for all the research, planning and final products are due this Thursday, March 10th. YOU WILL HAVE NO MORE PRACTICAL LESSONS AFTER THIS. The next lessons until Easter will be focusing on the evaluation only (Draft deadline – March 23rd; final deadline – April 12th).

I have been conversing with our Supreme Leader, Miss Esther Morgan (see below) and we have finalised the policy towards any blogs that are incomplete.

Esther Morgan (Head of Media Studies)

Any blogs that do not contain all the final products and a finished portfolio will be docked marks in the planning section. 

Your teacher will check your blogs this weekend and: 1. Dock marks for planning if it is incomplete and 2: Identify any changes,minor additions and improvements – you will then be given feedback on these. You have until the Evaluation draft deadline (March 23rd) to get these changes made.

Done.

Y13 Evaluation – draft version due March 23rd

Evaluation (of all three products)

Your work has to be evaluated electronically, incorporating all evaluative work and audience feedback.

  • It should include a combination of video sequences, writing and annotations
  • If you have produced a magazine or website you should produce some of your evaluation using InDesign and on Tumblr.
  • Marks are given for presentation and the use of multimedia
  • Use media terminology.
  • Analyse, interpret and evaluate – don’t ‘tell’

THE QUESTIONS
 The questions which must be addressed in the evaluation are:

Use the questions as section headings.

  • In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • How effective is the combination of your main product and ancillary texts?
  • What have you learned from your audience feedback?
  • How did you use media technologies in the construction and research, planning and evaluation stages?
  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Firstly, look back at your research and planning.

Compare your products to the research and plans.

  • Have you successfully followed conventions or broken them?
  • Did anything change in the final products? Why?
  • Generically, how could make the products more attractive for your target audience?
  • Textually analyse the products – refer to the following elements:

Cinematography/photography

Angle

 

Distance

 

Lighting

 

Focus

 

Camera movement

 

Mise en Scene

Facial expression

 

Gesture/posture

 

Make-up

 

Hair

 

Objects

 

Furniture

 

Buildings

 

Background

 

Colour

 

Editing

Continuity

 

Montage

 

Transitions

 

ASL (average shot length)

 

Absence of shots Narrative construction

Sound

Dialogue

 

Voiceover

 

Music

 

Sound FX

 

Natural Sound

 

Text

Style/font

 

Size

 

Colour

 

Movement

 

Narrative

Linear/non-linear Anchored/polysemic Audience pleasures

Representation and ideology

Did the representation fulfil the purpose? Were stereotypes/countertypes used? Effect on audience? Positive or negative.
  1. How effective is the combination of your main product and ancillary texts?

Consider the extent of continuity between the three products:

  • Brand image
  • ‘House’ style
  • Audience pleasures
  1. What have you learned from your audience feedback?

This is an important component. It is vital to explain that you have completed some quantitative research (which is in your research folder and commented on in the research part of the evaluation). This section is a piece of qualitative research.

Qualitative research is completed once a text is in a finished form. It is then tested on members of the target audience. Unlike quantitative research, which offers breadth, qualitative research offers depth. Qualitative research uses “open” questions and is “semi-structured”. It is very important that you use these methodological rules in constructing your qualitative research. You have to be clear in explaining why you have chosen the sample you have and where and when you did the research. It is very difficult to conduct research and remember what everyone said, hence the need to record the focus group or interview. You can then transcribe what was said, possibly going through the stage of codifying before presenting your results. From this identify the main 3 – 5 findings.

Examples of qualitative research include: focus groups and one-to-one interviews.

There is a clear methodology to completing qualitative research:

  • What is the aim of the research?
  • Identify sample
  • Define place/time
  • List of outline open questions
  • Prepare stimulus material/recording facilities
  • Complete focus group/interview/forum
  • Transcribe
  • Results
  • Findings – this is the most important part – of you have conducted the research properly, you will have collated some excellent information. You now need to summarise the findings and really consider the strengths and weaknesses of your products. Try to use as many media terms as possible and learn from their responses.

4. How did you use media technologies in the construction and research, planning and evaluation stages?

*Use lots of print screens to help you explain – you could annotate these images rather than writing a long essay*

Explain how you have used media technology in your research. Examples might include using YouTube/IMDB to watch and analyse trailers, using Power Point and Excel to show research findings or Google Advanced Search for web research. It is vital that you provide examples as evidence. It is not enough just to say you used Google. You must explain what you searched for and include URLs and other details as evidence.  You should also evaluate the usefulness of the Media Technology you used.

Explain how you have used media technology in your planning. Examples might include mocking up in InDesign or Photoshop, cropping or manipulating images in Photoshop, downloading fonts to use. It might be using word processing software to help write the article. For video it might be test shooting, experimenting with transitions, learning to use Garageband and designing titles in Live Type. Again it is vital to provide the evidence that all this learning took place.

Explain how you have used media technology in your production. Make a list of all the hardware (iMac, camera, tripod etc.) and software (Final Cut, Photoshop, Live Type etc) you have used. Explain some of the features you have learnt, once again provide the evidence.

Explain how you have used Media Technology in your post-production. This involves exporting and/or printing. Putting it in a form for a focus group for testing and then acting upon the comments.

*Try to adopt a discursive style – consider the role of technology and how important it is/n’t for your aims*