This video has a very clear concept and the social activist message is clear – how can we be better humans?
Things to consider with your productions:
- Not all of the shots are of outstanding quality – the director has chosen to keep some low quality footage. For example, the man at the start of the video who says “…being a human is pretty much the hardest thing to be” is included because he sets up the fundamental part of the narrative – what it means to be human. Also when the footage of when the Indian man speaks is of a low quality but it is included because of the emotional impact of what they say is very important to the narrative.
- However, a large number of the shots are very cinematic and visually striking – this is important to help create the requisite mood and audience engagement
- Notice the editing – the interviewees’ stories are interwoven to maximize the emotional impact. For example, the African American father appears a number of times but it only during the climax of the video he reveals he has a son who has “crossed over” and that he doesn’t care because he is a good person. This is interwoven with the images of the female couple etc. Another good example is the father of Max. The story of the two is built throughout the video and the final shot of the video are of the two of them hand in hand.
This CSP is an excellent example of a social activist music video:
Here’s a hypnotic video showing the importance of film lighting. Watch as this woman — yes, this is just one woman — finds her features altered as the lighting shifts around her. The plans of her face move, the vibe she projects alters, and the genre of film she’s in morphs from drama to horror to comedy. (Hat tip: Sploid at Gizmodo.)
The video, “Sparkles and Wine,” features music from the bandOpale and was directed and produced by Nacho Guzman. According to Petapixel, the video was shot “using a Canon 5D Mark II DSLR and two lenses (a Canon 24-105mm f/4 and a Samyang 35mm f/1.4). The lighting consisted of two 10×10 centimeter LED lights that were fixed to a ring and rotated around the woman’s face, as well as a string of Christmas light-style LEDs.”
On the Vimeo page, Guzman thanks “Clouzot and his amazing team for inspiring me.” He’s undoubtedly referring to this similar and amazing 1964 test footage of Romy Schneider from Clouzot’sL’Enfer. Check it out.
Marcus Sole from Year 12 is perhaps the best at utilising a production log to help him and his team plan their next steps. Importantly, he has identified who is doing what and he also reflects upon what challenges his team might face:
- Finish planning
- Test shots
- Finish filming
January 25th: Finish editing first cut
January 25th- 3rd – audience feedback, edit changes and evaluation
February 4th: First draft of evaluation and final edit due
February 4th-10th: evaluation and final changes to research and planning
February 11th: Final evaluation and completed project due
Things are looking good so far. However, having looked at your research it’s clear that all of you need to apply more media language to your research. We will go through this in class, but in the meantime, here is an overview:
- Target audience – demographic and psychographic
- Audience pleasures – sensory, cognitive, emotional, cathartic, guilty, transgressive
- Narrative codes – linear, non linear, enigma codes, action codes, Todorov’s equilibrium theory, Propp’s fairy tale narrative theory
- Representation – who is represented? How are they represented (refer to camera set up, sound etc.)? Are they powerful or weak? Are they morally good or bad? Why?
- Ideology – are there any underlying beliefs and values apparent in the text?